Women-owned Visual Branding & Web Design Agency

About Business Boosters

Business Boosters is a creative visual branding agency based in New Jersey.

We specialize in visual branding, brand development, and web design for businesses ready to make a lasting impression.

We have a full suite of downstream brand implementation services which can bring your brand to life including employee recognition programs, corporate apparel and promotional products.

We proudly serve businesses and brands nationwide and have partnered with businesses from California to New York, Texas to Chicago.

History

Established in 1983, Business Boosters Ltd. started as a promotional products company in Trinidad & Tobago founded by Brenda Clarke (my mom!).

Breaking barriers as a female entrepreneur in an era when women owning businesses were uncommon, my mom's courage and vision set the foundation for the businesses success. Over time, Business Boosters expanded our services and became a wholesale screen printing and embroidery supplier, serving the vibrant Caribbean market.

Following in her mother’s footsteps, Nicole Mauriello operates Business Boosters in the United States as a separate company to Business Boosters Ltd., infusing it with her personal expertise in visual branding and graphic design. With extensive experience in branding, design, and the hospitality industry, Nicole brings a strategic approach to visual brand development.

Nicole believes that authentic visual branding is at the heart of creating deeper connections and stronger business results which can outperform generic, template-based approaches.

Her philosophy centers on crafting deep and comprehensive brand experiences that extend from visual identity through every customer touchpoint - whether that's web design, employee recognition programs, or branded merchandise that truly reflects each client's unique brand story."

Leadership
A headshot of Nicole who has curly dark brown hair and brown eyes and a black top, the picture is cropped just below the shoulders.
Nicole
CEO

With extensive expertise in visual branding, brand development, and strategic design, Nicole leads Business Boosters' creative vision.

Her background spans graphic design, hospitality, culinary arts, and comprehensive brand strategy, bringing a unique perspective to creating authentic brand experiences that drive business results.

A black and white headshot of Tom who has short hair, dark eyes, smiles and wears a dark v-neck top. The photo is on a uniform grey background.
Tom
Strategy

Tom specializes in brand strategy and digital experience design, ensuring every touchpoint reflects our clients' unique brand story.

His strategic approach to digital branding helps businesses create cohesive experiences across all platforms.

Creative Team

We work with a curated network of specialized creative professionals who have been our 'go to' and source for inspiration and creativity for many years. These include visual designers, web developers, and brand implementation specialists and writers who help us to deliver comprehensive solutions for our clients.

For our day-to-day we survive with the help and expertise of Jawaria, Milena, Kiki and Margaret, with clutch support of Jen & Kevin whenever it's time to make something shine.

Our Vision is To...
Continue

to serve as a valued and trusted partner to our customers

Deliver

exceptional products and services that exceed customer expectations

Foster

a culture of innovation, creativity, and continuous improvement.

Be recognized

as a leader in our industry through excellence and expertise.

Embrace

diversity and work with other women & minority owned businesses

Contribute

positively to the communities we serve through social responsibility initiatives

Empower

and inspire our employees and contractors to reach their full potential

"Advertising is a very daunting task to take on without guidance. Business Boosters is very patient, creative and involved with their customers.!"

Pam M.
MDVIP

"Business Boosters is a pleasure to work with! I love their out-of-the-box thinking and creative ideas"

Nikki G.
Mindful Matters

"We can't speak highly enough of our experience working with Business Boosters!"

Jonathan C.
Advent eModal